Most professional services providers feel stuck in their business, because their ability to deliver value is always tied to their time.
This means that even owners of large, successful practices still feel overworked, underpaid and unfulfilled.
Meanwhile others who trying to follow their passion end up struggling to make a decent living.
In both cases, they didn’t have a scalable, saleable business, because they were stuck working inside the business, and were always stressed about lack of time, money, or results in their business.
What are they doing wrong? I found there were 3 main challenges that were stopping them creating a high-value, scaleable business.
You struggle to attract high-value clients who need what they do and are happy to pay a premium price for it.
You don’t have the systems to transition from working 1:1 to a more leveraged and scalable business model
Your offer is failing to convert, even when people need it – you aren’t selling what their customers want to buy
In my work with my coaching and consulting clients, I realised most clients are stuck in a vicious cycle that stops them from breaking out of “Playing Small”. They are trapped in a business that isn’t profitable, scaleable or saleable. Nobody wants to buy their business, and they are too attached to dream of selling.
The only way they can see to escape is to employ more people, but doing so only brings more headaches with staff and clients. They need to radically rethink their approach in order to escape.